Senzo Labs uses its fast experience to help you work through product ideas. We participate in brainstorming sessions, contributing fresh and novel perspectives. We help narrow down one or more ideas to work these further out for market validation, economic and technical feasibility. Senzo Labs can also assist in crowd sourcing of ideation through its network of crowd sourcing ideation partners.

Senzo Labs may develop concept designs to research technical feasibility, market validation, and development of product requirements.

Concept prototypes may include 3D-CAD models, 3D-CAD simulations and software and hardware prototypes for lab demos. For CAD models Senzo Labs uses advanced tools, such as SolidWorks to create detailed real-life computer rendered photo-realistic models which provide engineering and marketing teams with highly engaging visualizations of product concepts and ideas.

For hardware and software prototyping Senzo Labs uses cost-effective and mostly open source platforms so that customers have the ability to duplicate the development setups and have the fullest opportunity to co-experiment with our teams. Lab demos and conceptual prototypes can be as limited as a simple command line interface, or as sophisticated as a smartphone app or cloud-based app.

Senzo Labs leverages its decades of experience in market research and its deep knowledge of a broad range of industries and markets to validate your product ideas in terms of thoughtful and thorough SWOT (Strength, Weaknesses, Opportunities and Strengths) analyses, market need analyses, compiling crucial product requirements, market size analyses, and market growth forecasts, including the compilation of comprehensive MRDs (Market Requirement Documents).

Senzo Labs can assist with conducting economic feasibility analyses , using established tools such as NPV (Net Present Value), IIR (Internal Rate of Return) and PP (Payback Period) analyses to calculate and evaluate investment risk and ROI for your new product development.

Senzo Labs' fast experience in product design and technology know-how is at your service to conduct comprehensive technical feasibility studies for your new product ideas. Our product design and technology know-how covers a broad range of industries and technology areas and we offer assistance with the compilation of detailed PRDs (Product Requirement Documents).

Our areas of competence include applied math, physics, statistical analysis, electrical engineering, mechanical engineering, embedded software engineering, application software engineering, RESTful APIs, JSON, Python, R, Cassandra, Hadoop/Hive, Tableau, Dweet, Amazon AWS IoT, Microsoft Azure and IBM BlueMix.

Senzo Labs uses a partner network of design houses that include renowned names in the design outsource industry, but can also work with your preferred design partner or your in-house development team. We can assist with preparing comprehensive RFPs, analyzing proposals and selecting the winning bid, for any combination of our partner network and outside parties.

Skill sets of our partner network of design houses cover a broad range of industries and technologies, and include embedded system hardware and software design for a broad range of industries, IoT and Cloud, big data analytics and machine learning.

Our design house partners benefit starting off from comprehensive product and engineering requirements, and specification which allows them to focus entirely on their core competencies in product design engineering. Our clients benefit from comprehensive design specifications which eliminate major schedule and budget surprises that tend to plague most outsourced designs.

Senzo Labs offers decades of experience in program management for new product development. This includes:

• Project schedule and milestone management,
• Resource management,
• Outsourcing management,
• Status and progress reports,
• Comprehensive project and product documentation.

Senzo Labs offers decades of NPI (New Product Introduction) experience to assist you with the roll-out of your new products. This experience includes:

• Product positioning,
• Product briefs,
• White papers,
• Case studies,
• Press releases and,
• Product Power Points for customer engagements and sales channel training.

In addition Senzo Labs may leverage its fast experience in drafting master licensing and master sales agreements, an aspect frequently overlooked in new product roll-outs.

Find technology white papers and customer case studies here.